Mike Graves Marketing

In today's competitive market getting  back to a new pending lead before they go elsewhere is paramount. Then obviously once you engage in a conversation, build a rapport and start answering some of their questions you are then that much closer to locking in a sale. It's hard to believe but a lot of smaller businesses spend a significant amount of money on advertising, promotion, and SEO services and then drop the ball by not getting right back to the prospect.   

Whether you are working with a new lead, or an established client, constant two way communication is a must. Key information your client shares with you should be entered into your contact management system so that others within you office network can utilize and up-sell at a later date.   

By taking control of the conversation and asking the right questions you will be that much closer to a sale. Preferably this will happen through a phone conversation so that you can leverage the communication. If a customer is hard to get on the phone you can also send out email surveys or better yet a formal letter sent to the customer to include a series of survey questions they can send back by way of a prepaid business reply mailer.  

I can't emphasize enough how important it is to reach out to your current customers/clients on an ongoing perpetual basis. If your staff is too preoccupied with other tasks simply hire a professional with direct marketing experience who can reach out with a friendly voice and update each clients profile by asking pertinent questions. This can also be achieved through leaving a voice mail message and requesting a call back, or by sending out a custom formal letter asking a variety of survey questions.    

I can reach out to your clients and schedule in or out of office IFR reviews. This would include reminder, confirmation, and if needed rescheduling activities.